Future traveller tribes
A new way of classifying air travellers has implications for hoteliers
Introduction to this report entitled Future Traveller Tribes 2020, which can be opened and downloaded in full below:
Four tribes of future travellers are introduced in this report together with a description of trends fuelling their emergence and technology that could enhance travel experience from booking to arrivals.
The number and variety of people who travel has risen sharply over the past few decades. As affluence rises and travel becomes more accessible, travellers in the first years of the 21st century are now more diverse than ever.
This report introduces four traveller tribes which social, economic and demographic trends indicate will increase in importance significantly over the next 15 years. These tribes do not represent a complete map of future travellers; they have been chosen because their distinct needs highlight opportunities and issues that will be presented to travel providers.
Communication technologies, distribution systems, sensing and identification technologies continue to advance. Harnessed well, they will enable travel providers to deliver a more efficient, seamless and engaging experience at all stages of customers’ journeys, at booking, check-in, in-flight and baggage collection.
In some cases, the future is already here. Much of the technology in this report already exists, although it is not necessarily yet used as described. Similarly, people fitting the description of these four tribes are already travelling. However, they are worthy of consideration because our research indicates that these tribes will have grown significantly by 2020, and because services that fulfil their needs may be applied to improve the travel experience for everyone.
To open and download a PDF copy of this report click on this Future Traveller Tribes link.
@jameswoudhuysen I use my bicycle every day. Exercise and access to shopping without any parking meters and all that fuzz. But alfa-cyclists are the worst. They are competing at 40 mph and always acting rudely to get where they are going.
A PRO-CAR CYCLIST WRITES: 12-1pm tomorrow on #R4, will be talking bikes, cars, pedestrians, public transport – and #JeremyVine
Stimulating piece on the #CrisisOfCustomerService by clever @ClaerB @FT.
All that Clinton-era #CustomerExperience guff was always for the birds - certainly compared with, er, price.
The new thang? Often there is NO service - and thus no #CX!
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Innovators I like
Robert Furchgott – discovered that nitric oxide transmits signals within the human body
Barry Marshall – showed that the bacterium Helicobacter pylori is the cause of most peptic ulcers, reversing decades of medical doctrine holding that ulcers were caused by stress, spicy foods, and too much acid
N Joseph Woodland – co-inventor of the barcode
Jocelyn Bell Burnell – she discovered the first radio pulsars
John Tyndall – the man who worked out why the sky was blue
Rosalind Franklin co-discovered the structure of DNA, with Crick and Watson
Rosalyn Sussman Yallow – development of radioimmunoassay (RIA), a method of quantifying minute amounts of biological substances in the body
Jonas Salk – discovery and development of the first successful polio vaccine
John Waterlow – discovered that lack of body potassium causes altitude sickness. First experiment: on himself
Werner Forssmann – the first man to insert a catheter into a human heart: his own
Bruce Bayer – scientist with Kodak whose invention of a colour filter array enabled digital imaging sensors to capture colour
Yuri Gagarin – first man in space. My piece of fandom: http://www.spiked-online.com/newsite/article/10421
Sir Godfrey Hounsfield – inventor, with Robert Ledley, of the CAT scanner
Martin Cooper – inventor of the mobile phone
George Devol – 'father of robotics’ who helped to revolutionise carmaking
Eugene Polley – TV remote controls
Thomas Tuohy – Windscale manager who doused the flames of the 1957 fire
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