Tag: Brands

Brands and Corporate Social Responsibility

Published 29 October 2012

James joins an event debating Brands and Corporate Social Responsibility (CSR) to explore the question: ‘Are today’s brands capable of acting in anything other than their own self interest?’

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Colour, brands and identity in tomorrow’s cities

Published 16 November 2011

In London, they brought the fluid neon colours back. For more than 50 years, the moving, illuminated electronic liquid of Lucozade, an energy drink, inspired motorists driving above down-at-heel Brentford, as they reached the western approaches of Britain’s capital at night

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Brands demystified

Published 27 January 2001

Throughout the world of business, people believe in the magic of brands

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