The McDonaldization of Higher Education
The term McDonaldization was coined by George Ritzer in 1993 and is a valuable tool for providing a theoretical and practical debate concerning novel and defining features of our contemporary world. The contributors to this collection, academics and writers from three countries, examine the McDonaldization of higher education in contemporary society. The growing literature on McDonaldization shows the power of the term to describe the extension of industrial rationalization (commodification) to wider society.
Here is the summary of a book edited by Dennis Hayes and Robin Wynyard, with a chapter by James Woudhuysen – click on this The McDonaldization of Higher Education link to read the full chapter.
In the context of higher education, one can see the application of Ritzer’s four features of McDonaldization, efficiency, calculability, predictability, and control. For example: higher education is becoming more efficient because it is processing more students by introducing multiple choice exams (US) or by removing exams altogether (UK) and replacing them with forms of continuous assessment, which leads to grade inflation and more students passing.
The contributors to this volume, 15 academics and writers from three continents, examine what can be called the McDonaldization of higher education and the impact this has on the idea of the university as a liberal institution primarily engaged in the pursuit of knowledge.
@jameswoudhuysen I use my bicycle every day. Exercise and access to shopping without any parking meters and all that fuzz. But alfa-cyclists are the worst. They are competing at 40 mph and always acting rudely to get where they are going.
A PRO-CAR CYCLIST WRITES: 12-1pm tomorrow on #R4, will be talking bikes, cars, pedestrians, public transport – and #JeremyVine
Stimulating piece on the #CrisisOfCustomerService by clever @ClaerB @FT.
All that Clinton-era #CustomerExperience guff was always for the birds - certainly compared with, er, price.
The new thang? Often there is NO service - and thus no #CX!
Articles grouped by Tag
Bookmarks
Innovators I like
Robert Furchgott – discovered that nitric oxide transmits signals within the human body
Barry Marshall – showed that the bacterium Helicobacter pylori is the cause of most peptic ulcers, reversing decades of medical doctrine holding that ulcers were caused by stress, spicy foods, and too much acid
N Joseph Woodland – co-inventor of the barcode
Jocelyn Bell Burnell – she discovered the first radio pulsars
John Tyndall – the man who worked out why the sky was blue
Rosalind Franklin co-discovered the structure of DNA, with Crick and Watson
Rosalyn Sussman Yallow – development of radioimmunoassay (RIA), a method of quantifying minute amounts of biological substances in the body
Jonas Salk – discovery and development of the first successful polio vaccine
John Waterlow – discovered that lack of body potassium causes altitude sickness. First experiment: on himself
Werner Forssmann – the first man to insert a catheter into a human heart: his own
Bruce Bayer – scientist with Kodak whose invention of a colour filter array enabled digital imaging sensors to capture colour
Yuri Gagarin – first man in space. My piece of fandom: http://www.spiked-online.com/newsite/article/10421
Sir Godfrey Hounsfield – inventor, with Robert Ledley, of the CAT scanner
Martin Cooper – inventor of the mobile phone
George Devol – 'father of robotics’ who helped to revolutionise carmaking
Thomas Tuohy – Windscale manager who doused the flames of the 1957 fire
Eugene Polley – TV remote controls
0 comments