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Are global consumer brands a force for good? Panel speeches and discussion at the Royal Society of Arts, with SAB Miller, Interbrand, Coca-Cola and brand guru Stan Slap Companies are being advised to use in-house bloggers to appease their online detractors Interview on "Meaningful Consumption" Meaning is to be found in what you do, not what you buy, own or use Both corporations and their critics are so obsessed with brands that they ignore the real worlds of work and politics. IT suffers brand identity crisis As long as the brand is king, no high-profile firm can afford to be truly adventurous. The globalisation of UK manufacturing and services, 2004-24: toward the agile economy For both inward and outbound investment, as well as exports, the UK economy requires a new, agile approach Despite recent reversals for the brand, managers still view it as an indispensable and benign kind of alchemy. Meanwhile, critics hold it a swindle. However, the real problem with the brand is that it promises therapeutic solutions to issues that are in fact so big, they can only be resolved by broader social means. Brands can neither overcome the isolation and alienation of the self, nor replace it with a sense of belonging The craze for branding only advertises corporate insecurity. For the users of products or services, clarity is the important aspect of corporate identity Caught between celebrations and lamentations of the 20th anniversary of the student explosions of May 1968, we have lost sight of the real significance of the 1960s and their lessons for the unrevolutionary present Aesthetics of the new machine age The shape of products to come depends more on economics and technology than on cosmetic design |
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