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Brands and corporate social responsibility Firms like CSR because it gets them off the hook of developing serious innovations FHK Henrion: graphics as propaganda in World War II In the 1940s FHK Henrion did some of the world's most passionate posters; in the 1960s, he helped create the face of post-war Britain. Just four years before his death, I talked to him at his house in Hampstead How colour will likely change the urban landscape in future In new products and services, an orientation to realism and to engineering in its broadest sense will ensure that design's answers are substantive, not superficial Even in his late seventies, the late American graphics giant Paul Rand did working days at the most energetic pace. For creatives everywhere, he remains an example An engaging tale, packed with myths Christian Salmon’s book rightly notes the increasing use of narrative in modern life, but his ‘anti-capitalist’ instincts get in the way of understanding why Getting the brand in the customer's hand A summary of proceedings of the Orange CIO Forum, held on 30 October 2009 Are global consumer brands a force for good? Panel speeches and discussion at the Royal Society of Arts, with SAB Miller, Interbrand, Coca-Cola and brand guru Stan Slap Companies are being advised to use in-house bloggers to appease their online detractors Interview on "Meaningful Consumption" Meaning is to be found in what you do, not what you buy, own or use Both corporations and their critics are so obsessed with brands that they ignore the real worlds of work and politics. IT suffers brand identity crisis As long as the brand is king, no high-profile firm can afford to be truly adventurous. The globalisation of UK manufacturing and services, 2004-24: toward the agile economy For both inward and outbound investment, as well as exports, the UK economy requires a new, agile approach Despite recent reversals for the brand, managers still view it as an indispensable and benign kind of alchemy. Meanwhile, critics hold it a swindle. However, the real problem with the brand is that it promises therapeutic solutions to issues that are in fact so big, they can only be resolved by broader social means. Brands can neither overcome the isolation and alienation of the self, nor replace it with a sense of belonging The craze for branding only advertises corporate insecurity. Next Page |
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