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The historical and social reasons why hip designers talk of little else. Plus: elements of an alternative Given the alacrity with which design managers uphold and then forget about future trends, it's worth asking: Where do such trends really come from? How can we forecast the next one, and be sure that it won't simply be a transient fad? How design got High Streed cred The British High Street began to swing in the 1960s. By 1988, the frothiest year of the Thatcher decade, it really hurtled Interview with Dieter Rams, the crusading German designer of Braun products and much besides High-tech consumer durables have a reputation for falling apart. But planned obsolescence does not account for the problems of repair Is Britain drowning in too much packaging? The wrapping that our food, mod-cons and medications come in is not 'evil' - it is a product of civilisation Straddling both art and design: an interview with Milton Glaser Milt Glaser put Bob Dylan in silhouette on a memorable poster (1967), and designed the red-hearted I Love NY logo (1975). Now the subject of a Sky Arts documentary, I talked to him 20 years ago How colour will likely change the urban landscape in future A year after the explosion at BP's Deepwater Horizon oil platform in the Gulf of Mexico, an earlier, much deadlier blast in British waters still has plenty of relevance Management issues for design businesses To win through with clients, designers need to master future trends, communicate their ideas with the maximum clarity, do good research, and also closely follow developments in innovation and marketing In new products and services, an orientation to realism and to engineering in its broadest sense will ensure that design's answers are substantive, not superficial Even in his late seventies, the late American graphics giant Paul Rand did working days at the most energetic pace. For creatives everywhere, he remains an example A very conservative approach to innovation The Lib-Con coalition is more concerned with controlling behaviour than forging a brave, hi-tech future Interview on innovation and the UK general election The oil slick in the Gulf of Mexico shows the need to think big in undersea robots and every kind of technological innovation. British politicians, wake up! Innovation: principles, not models! Innovation cannot prosper without curiosity, serendipity, unpredictable outcomes, inspiring vision, and sheer hard work. These things are principles, not models Next Page |
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