Woudhuysen

Business models are no substitute for genuine innovation

First published by Grant Thornton, 19 April 2010
Associated Categories Innovation,Speaking - Audio and Video Tags: ,

James Woudhuysen can’t get excited about BUSINESS MODELS. They distract from the much harder work of scientific and technological innovation.

At an event organised by ModComms at Grant Thornton, James provides a snippet of some of the points he made in his conference talk on the prominence of business models.

Cutting to the chase, James explains why he views the concept of Business Models with such disdain. He argues that the financialisation of services and the many and varied initiatives around bonus and loyalty schemes, perks, Hire Purchase agreements etc, are merely new ways of fleecing customers. These are no substitute for the hard graft of research, development and successful technological innovation.

Let’s not be fooled in to thinking that brand extensions offer anything really new. Instead, what we are really being given are reconfigurations of services and the integration of existing technologies.

What is needed are new processes, new design and new technology.

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